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Case

Enza Zaden

75th Anniversary Jubilee

2013 marked the 75th year of Enza Zaden's existence. The leading seed-distribution company celebrated this fact throughout the year by organising various jubilee activities. D&B Eventmarketing was asked to help them create a substantive jubilee concept and to support them with the production organisation of the jubilee. This is a classic example of co-creation between customer and agency.

1 large tent complex 1,255 kilos of EZ products 105 people in the event crew 63 laminated signs
AN OVERARCHING UMBRELLA CONCEPT WITH A DOUBLE LOAD D&B Eventmarketing believes in the power of a year theme; an overarching umbrella concept to which all activities are related. The overarching theme “Growing Together”, the power of Enza Zaden was emphasised in two ways: on the one hand, the human aspects and, on the other hand, the business sector in which EnzaZaden is active. Together: with colleagues and family, with tomorrow’s talents and with business relations. Growth: starting with its foundation 75 years ago and becoming a globally significant player and of course, the literal development and growth of seeds.
1,175 GUESTS 275 SYMPOSIUM PARTICIPANTS, 100 STUDENTS, 800 EMPLOYEES WITH THEIR PARTNERS
WITH A COMPANY-WIDE EVENT TEAM YOU CAN SHIFT GEARS QUICKLY One basic form for three events with various separate elements. That was the foundation. The rest was fleshed out in co-creation. Enza Zaden formed a number of work groups with employees from different departments. Together with D&B Eventmarketing, they got to work on further shaping the various parts of the jubilee. From an exhibition with products, to a film with employees from around the world, the shaping of a symposium for business relations and finally, a percussion show with its own employees.
20 COUNTRIES CONNECTED WITH THE “AROUND THE WORLD” JUBILEE FILM
THE D&B BOOSTERS The Enza Zaden jubilee is a striking case of a company that used the jubilee to activate shared values. According to us, organisations that allow their culture to flower and that use events to connect with their strategic course, values and brand hold the future. Read all about it in the D&B Culture Booster, or get to work on the step-by-step plan of the D&B Jubilee Booster.
info@db-eventmarketing.nl +31 35 303 2000 Van Hengellaan 25
1217 AR Hilversum
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