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Case

Robeco

Vision Meeting

Each year, Robeco organises the Robeco Outlook event, the primary vision meeting for its B2B relationships and where Robeco announces its investment vision. During this event, the investment prospects of the coming year are discussed with national and international (guest) speakers. D&B Eventmarketing is involved in the conceptual and out-of-the-box translation of this vision, by means of the creative and distinctive utilisation of layout, technology and branding. Resulting in a complete brand experience at the conference.

250 guests 22 students 40 metres of red carpet Wireframe elements in furniture, lighting and stage decorations
LAUNCH NEW CORPORATE IDENTITY In 2015, Robeco launched its new corporate identity and this graphic wireframe had to take centre stage within the creative concept of the event at the start of 2016. This wireframe trademark was the starting point for D&B for the entire stage image and the look and feel of the event.
7 RIETVELD WORKS OF ART WITH FREE TRANSLATION OF ROBECO IDENTITY
SPECIAL COOPERATION For this, D&B and Robeco embarked on a special cooperation; a class of the Designlab of the Gerrit Rietveld Academy started a study project. The briefing was: “Translate the Robeco wireframe symbols into a work of visual art, which will be shown during the event”. This led to a spectacular outcome: walking towards the location of the plenary program, where the new corporate movie was shown as the day’s opening, the guests walked past these wireframe artworks along a specially-designed exposition route.
LARGE WIREFRAME DOME AS PLENARY STAGE EYECATCHER
EXCLUSIVE AND PERSONAL Sharing knowledge and insights, gathering inspiration and discussing relevant questions regarding innovation and economic growth, were central to the Robeco Outlook 2016 event. Additionally, the event was characterized by an exclusive and qualitatively high-end appearance with a personal and intimate character. An atmosphere was created that gave visitors the feeling of being welcome the moment they stepped through the door. That personal warmth fits Robeco. With a clear link towards the substantive theme of the day and the financial background of Robeco.
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